Sonja Stefanko: AMFI- Project #3

This week we have started our last project of the first semester at Amfi, called Style Research.

This project is focused on researching a specific Amsterdam neighbourhood in depth, in both contemporary and historical way. Based on that we are going to create a Style concept (which is a starting point for every fashion collection) for a fictional client for 2018.

This project is already different from all the others we did this semester. For the first 2 weeks, we are devided into groups (5-6 people), so our research can be as broader as possible. The group work here is also very important, because together we have to create conclusion sheets which are going to be the base for our final presentation and assessment.

Tuesday:

After we have chose our groups ( thanks god we were able to do that) the teacher picked a district for us. Our neighbourhood is old centre/ nieuwmarkt, which is in my opinion very diverse, and we can really dive into the history of the city here.

Wednesday:

This was a day of our field research. We, as a group, had to go the neighbourhood and explore everything it has to offer. Even though it was super super cold, we walked throught the city back and forth, through the main streets but also small hidden streets as well, and I think we were able to find some real gems of the city here.

Thursday:

Based on the research we did the day before each of us had to bring 20 images to our Visual Language class. Once we put them all on the table, we had to devided them into categories based on visual but also background information. These categories are gonna lead us better in our research, and also help us with the topics for our conclusion sheet. Everyone from the group has picked a category of their research, so we know what are strenghts and weaknesses are. Also what pictures we are missing and which ones we will have to retake.